Compass issue 2 - New Balance, Nike, Zara and more

25 July 2019

Industry Insights

New Balance Taps Olympian Sydney McLaughlin for New Campaign

New Balance continues its ongoing “Runs in the Family” campaign, this week spotlighting Olympic hurdler and sprinter Sydney McLaughlin. The installment follows the brand’s spot starring Jaden Smith from last week and the initial clip featuring Smith, McLaughlin, Kawhi Leonard, professional footballer Sadio Mane, pro skater Jamie Foy, and Indians shortstop Francisco Lindor. Each campaign ambassador details their own story celebrating the qualities that run in their family with Sydney delving into the strength she gets from those closest to her.

The Rare Nike “Moon Shoe” Shatters World Auction Record for Sneakers

A pair of the incredibly rare Nike “Moon Shoe” has officially broken the world auction record for a pair of trainers, selling at a mammoth $437,000 USD at a New York auction house by collector Miles Nadal. Nadal’s purchase is one of 12 pairs ever made and is currently the only known pair to exist in unworn condition. The shoe was designed by Nike co-founder and track coach Bill Bowerman for runners at the 1972 Olympics trials. Bowerman found inspiration for the waffle sole traction pattern by pouring rubber into his wife’s waffle iron mould, subsequently creating its first-ever prototype.

Zara promises all its clothes will be sustainable by 2025

Zara has promised to only sell sustainable clothes by 2025 and says all cotton, linen and polyester they sell will be organic, sustainable or recycled. Over the past few years fast fashion companies have been heavily criticised for contributing to the rise of global warming by producing mass amounts of clothes to meet catwalk trend. These clothes often end up being worn once or twice then discarded with people in the UK send 235 million items of clothing to landfill each year, according to the most recent figures (BBC 2019). From next year, containers will appear in Zara stores to collect your old clothes so they can be reused or recycled into new items.

Driverless Cars and Trucks

With the latest announcement from Uber that it has just ordered 24,000 self-driving Volvos and Tesla just released an electric, long-haul tractor trailer with self-driving capabilities the future of the automotive industry is changing rapidly. In September of 2016, Uber had just rolled out its first self-driving taxis in Pittsburgh, Tesla and Mercedes were rolling out limited self-driving capabilities and cities around the world were negotiating with companies who want to bring self-driving cars and trucks to their cities. Since then, all of the major car companies have announced significant steps towards mostly or entirely electric vehicles, more investments have been made in autonomous vehicles, driverless trucks now seem to be leading rather than following in terms of the first large scale implementations.

Read 73 mind-blowing implications of driverless cars and trucks.

Hendrick’s Gin create immersive tunnel wrap

Hendricks are brightening up the UK’s commute with a scented tunnel wrap at London’s Kings Cross station. Partnering with creative agency Space, to create a “first of its kind” immersive tunnel wrap. The campaign will run until September and features rose and cucumber scented posters throughout the 70 metre tunnel.