Compass issue 4 – Lidl, Zara and CALM

12 August 2019

Industry Insights

Ed Sheeran x Heinz

Celebrating 150 years of Heinz, Ed Sheeran has collaborated with Heinz on a limited edition bottle of his favourite sauce. Each bottle has been crafted and signed by the musician and every piece comes in a Collector’s edition speak box. With only 150 bottles available, Ed is helping raise money for Each Hospices and Rise Against Hunger.

Lidl Launches Reusable Bags

Supermarket chain Lidl has introduced reusable drawstring bags for loose fruit and vegetables in a bid to cut down on plastic waste. The supermarket is aiming to reduce its plastic packaging by 20% in the next three year and will charge 69p for one of the new bags. Social media users have praised the chain for the new product. Last year, Lidl announced it would drop black plastic from its produce packaging as it cannot be recycled, estimating it will help save 50 tonnes of black plastic waste each year.

Orlebar Brown x Kith

Kith re-envisions it’s partnership with iconic American Brand Coca-Cola for the fourth time, with a 105-piece collection that is comprised of Men’s and Women’s styles. Collabs include Mitchell & Ness, Goldenbear and our favourite swimwear brand Orlebar Brown. Based on the OB Bulldog Swimtrunk and in two colourways they are now available to buy on the Kith website.

Level fitness collab with CALM

Fitness brand Level Fitness has paired up with CALM (Campaign Against Living Miserably) to show the relationship between fitness and mental health. This four part video series shows how individuals that had their lives impacted by suicide turned to fitness to help them cope through difficult periods in their lives. The series aims to encourage viewers to join CALM’S fitness communities, both online and real life in support of its ongoing mission to build communities around sport.

Zara is changing fashion

After the polka dot dress of the summer went viral, complete with a dedicated Instagram account set up by fans, Spanish clothing giant Zara is bucking the trend of many of its struggling High Street competitors and posting record sales despite the fact the company doesn’t advertise and does little marketing. And it’s not only its clothing that are contributing to the success of the company. Chief executive, Pablo Isla, recently revealed plans for Zara’s future, stating it was all about a digital and sustainable transformation. “In the next year, all our stores in the world will be efficient - this means their consumption of energy and water is significantly lower. If your energy consumption is 20% less, you have a return.” The clothing giant is aiming to reach zero waste in stores - with all packaging made from recyclable cardboard and plastic.