The Social Media Explorer - 5 things you missed last week

22 August 2018

Industry Insights

It’s that time of the week where we dive into the minefield we call social media and bring you the latest updates. Yep, it comes round quickly.

Instagram Polls are here for Direct Messaging

Instagram is the platform that just keeps on giving. As of last week you can now send poll stickers in Direct Messages. So if you want to ask your friends for an opinion on something that you don’t want to share with all your followers….well, now you can! It can be one person or a group thread and we predict a lot of outfit dilemma polls with the gang on a Saturday night.

LinkedIn Groups are making a comeback

Following its previous decision to move LinkedIn Groups into its own standalone app, the professional networking platform has made the decision to reintegrate Groups back into the main app. Groups will also get a number of new features, including showing Group conversations in-stream, and allowing users to edit posts and share videos. It will also be cutting out certain features like allowing Group administrators to pre-moderate comments.

Facebook Stories highlights are on the horizon

It wasn’t hard to see this one coming. After launching the archive and highlights options for Instagram Stories last year, Facebook has now rolled out a similar archive tool for Facebook Stories, which, if you don’t mind us making an educated guess, suggests that Facebook Story highlights are on the horizon.

The highlights option will provide another way to re-use your Facebook Stories content, showcasing the best of your Stories efforts direct on your profile.

Personally we’re loyal followers of Instagram Stories over Facebook Stories but envision this being popular for brands, opening numerous new content features such as allowing the brand to share ther story in a visual way on their pages.

Nametags are here for Instagram

Instagram has launched their new Nametags feature that allow you create an image that people can scan with the Instagram Stories camera to follow you. Nametags could make it easier for people to visually promote their Instagram account. It could make it simple to follow a friend you just met by having them open their Nametag and then you scanning it.

Businesses and influencers could post their Nametag across their other social media handles, or put it on print media or merchandise to help promote their Instagram page.

Once users have access, they’ll be able to hit a QR scanner button on their profile to bring up the Nametag editor. They can then personalise how the Nametag looks by choosing from a range of background colours, emojis or selfie options to put your own stamp on the tag and ensure it’s on brand or personal.

If you’re wondering where you’ve seen this before, Snapchat launched its on Snapcode back in 2015 that worked very similarly – another copycat move from Instagram!

Facebook announces new authorisation process

Bit of a boring one, but nevertheless still an important update, especially for larger brands and creators. Managers of large Facebook Pages will now have to secure their accounts using a two-factor authentication process. The new process will be initially rolled out for US Pages but there are plans to roll it out on a global scale.

Here’s what Facebook have to say:

“Our goal is to prevent organisations and individuals from creating accounts that mislead people about who they are or what they’re doing. These updates are part of our continued efforts to increase authenticity and transparency of Pages on our platform”

We’ve also heard that Instagram plan on doing something similar to allow people to see more information about accounts with large audiences.