UI design & development. UX optimisation.
The James Fisher empire is vast, comprising 26 companies across eight markets including Oil and Gas, Marine, Nuclear, Defence, Renewable Energy and Construction. They deliver specialist operational and technical products and services for the markets – bringing in-depth knowledge, skills and capabilities to the most safety-critical engineering environments. The group had already been developing its new brand identity to accommodate expansion into new markets. And the team at JMF had given feedback on their existing site.
So…what we had to do was take the brief and strip everything back to give audiences a more seamless, streamlined and engaging online experience. Also, we needed to find a way to incorporate and support vast amounts of content, whilst at the same time making the site more engaging, informative and interactive – and using their library of great photography to full effect.
The first step was to develop a distinct design direction. This design ‘language’ had to fit with James Fisher’s new identity - conveying an innovative and fast-growing organisation – and translate well on the web, through any interactive touch-point. We also needed a flexible framework, with dynamic content modules, which could be customized for each market sector but would still be recognisably from the same umbrella brand. We carefully crafted a grid system of components which could be repurposed around the site, and naturally translated to mobile or tablet devices without losing primary features. This responsive strategy, incorporating intuitive navigation, automatically restructured both content and functionality.