Branded Content

Jaguar I-Pace

Social Media. Photography.

Starting Point

After a successful shoot last month with the Jaguar F-TYPE, we were asked to photograph the new all electric Jaguar I-Pace. The brief was to capture the I-Pace in a home environment and to showcase it’s flowing waistline, dramatic bonnet scoop and signature rear haunches.

Taking the brand further.

We wanted the car to fit in perfectly to its surroundings; so we used a house designed by The Cave Architects as a backdrop to the shoot. Our idea was to use the clean lines of the house to help frame the car with colours that complimented each other.

What happened next?

The imagery has been seeded out across all Jaguar social channels and has currently had over 250,000 likes combined.