Behind the scenes with Sam Briggs

12 May 2017


We recently worked with 2013 CrossFit Games World Champion Sam Briggs on a project for our client Ballyclare.

With the objective to promote our client’s new Xenon fire kit and highlight it’s unique properties of outstanding breathability and reduced weight, we decided the ex firefighter, local girl and CrossFit athlete would be perfect.

We had an amazing day at Train gym in Manchester filming her gruelling work out wearing the Ballyclare kit.

Big thanks to Nick and the talented team at Maker Projects.

We’re wishing Sam all the best in the regionals. Here are some shots from the day and stay tuned for the full campaign video!