Compass issue 12 - Starbucks, ITV, Carlsberg and more

15 October 2019

Industry Insights

The Joker Is Starbucks’ Latest “Secret Menu” Option

Starbucks has turned to DC character The Joker of its latest drink inspiration. Taken from the brands various “secret menu” options, the special frappuccino inspired by the iconic Batman villain is made from a Matcha Green Tea Creme Frappuccino base, which sports a strawberry syrup mouth. The Joker Frappuccino is then topped off with green-tinted whipped cream, made from a bit of matcha powder being mixed in, and a few drizzles of chocolate syrup. Since giving birth to the tag #JokerFrappuccino, Starbucks’ secret Joker Frappuccino has started going viral on social media platforms.

ITV Choose Your Own Adventure

ITV is allowing viewers to decide the fate of I’m a Celebrity… Get Me out of Here! presenters Ant & Dec by interacting with a series of Choose Your Own Adventure-style ads. In the first ad of the campaign, by ITV Creative, Ant & Dec will be casting off in a boat bound for Australia. However, a catalogue of perils face them at sea and members of the public will be prompted to help the duo decide what to do from a number of options. The first ad aired during The X Factor: Celebrity. The launch phase will run for a fortnight, before three rounds of interactive executions. At the end of each week’s promo, ITV will broadcast whichever choice wins the public vote.

Carlsberg developing paper beer bottle prototype

Carlsberg has announced plans to develop a paper beer bottle made from sustainably-sourced wood fibres. The Danish company has unveiled two prototypes are “fully recyclable and have an inner barrier to allow the bottles to contain beer”.The inside barriers are made of polymers but Carlsberg said it is trying to create a bottle made entirely of bio-materials, without polymers. The prototypes are part of the company’s efforts to have zero-carbon emissions at its breweries and reduce by 30% the carbon footprint across its value chain by 2030.

CALM and Topshop

The Campaign Against Living Miserably (CALM) has teamed up with Topshop to create the Care Sewn In clothing label to help promote self-care and mental wellbeing in young people. The charity group has created large labels giving people information on how best to look after themselves. Six Topshop and seven Topman ptoducts are available across tees, hoodies and sweats. £5 from every garment will be donated to Calm

Image credit: Starbucks, ITV, Carlsberg, CALM and Topshop