Compass issue 8 - Land Rover, iPhone, Love Island and more

16 September 2019

Industry Insights

Land Rover reinvents the icon

The new Land Rover Defender has officially arrived. The Defender is arguably one of the most renowned off-road vehicles in the world, not just for its design but also its legacy-making capabilities that have been used to assist adventurers for years. The new model is based on a fresh, aluminium-intensive platform. Land Rover says the chassis is 95 per cent new, and claims its monocoque construction is the stiffest body structure it has ever produced, being up to three times more rigid than traditional body-on-frame off-roaders.

Land Rover’s Chief Design Officer, Gerry McGovern, described the new Defender as a car that is “respectful of its past, but not harnessed by it.” As such, it retains the old model’s boxy side profile, as well as familiar design cues such as the “Alpine” style roof windows and a spare wheel mounted on its side-hinged tailgate.

iPhone11

Apple has just announced three new iPhones coming later this month: iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max.

The iPhone 11 is the successor to the iPhone XR with a few choice new upgrades; for instance, there are now two camera sensors on the back rather than just one and it will feature the most powerful chip ever in a Smartphone and an even longer battery life. The iPhone 11 also water resistant and comes in six new colours, and will be available for pre-order beginning Friday, September 13 and in stores beginning Friday, September 20, starting at just £729.

Love Island winner signs £1m deal with MissPap

Fashion etailer MissPap has named Amber Gill, winner of ITV2 ’s Love Island, as its first brand ambassador since it was acquired by Boohoo. The six-month exclusive deal will see Amber launch her first clothing collection, featuring a range of going-out, lounge- and gym wear for sizes 6 to 26. 5.8m people tuned in to watch the latest season earlier this year giving brand huge PR opportunities to get involved. Other contestants from this years show have gone on to collaborate with fast fashion brands including Pretty Little Thing, Boohoo and boohooMan.

Gill said: “I wanted to take my time in the design process to make sure everything is perfect for girls of all shapes and sizes, but also ensure it embodies my fashion sense: fun, sexy and easy.

Mike and Tom’s

Marks & Spencer is launching a minimalist pop-up in Soho designed to challenge perceptions of the department store’s “stuffy” clothing. With its white-washed walls, pot plants and black rails stocked with just a handful of pieces, “Mike & Tom’s” in Bateman Street looks like any other trendy menswear boutique. But it is in fact named after M&S founders Michael Marks and Thomas Spencer. Next to cashmere jumpers for £89, cotton crew necks for £29.50 and casual checked shirts also for £29.50, it also offers access to pieces not yet available in-store or online.

Image credit: Land Rover, Apple, M&S, MissPap