Fit For Duty and Ballyclare campaign

10 August 2017


Earlier this year we worked with 2013 CrossFit Games World Champion Sam Briggs on a super exciting project for our client Ballyclare.

Ballyclare wanted to promote their new Xenon fire kit and highlight it’s unique properties of outstanding breathability and reduced weight so we approached them about a video marketing campaign.

We wanted to showcase Ballyclare as an innovative and current brand, ensuring they stood out from competitors so we teamed up with ex firefighter, Sam, to put the kit under a strenuous CrossFit workout which would use many of the movements she used when battling fires.

The work out included Muscle-Ups: demonstrating the flexibility of the garment through the arm and shoulder, Farmer’s Carries: which replicate carrying a hose to a burning building and Rope Climbs.

In the first week alone the film had been viewed over 120,000 times.

Massive well done to Sam for becoming the 9th Fittest Female on Earth in the CrossFit Games 2017.

Enjoy the video!

Full case study coming soon.