March 2018 round up

09 April 2018

Industry Insights

Well March was the quickest but longest month ever right?! I know, we’re confused too.

That means it’s time for another look back over everything that’s happened over the last 4 weeks.

Facebook data breach

Let’s start with one of the most talked about stories of the month, the Facebook data breach scandal.

Facebook has been embroiled in a massive data breach with Cambridge Analytica. Data from around 87 million Facebook users, mostly in the US, has been improperly shared with the company during the 2016 US Presidential election.

While Mark Zuckerberg (Facebook CEO) admitted errors, many have been quick to criticise the social media giant with the hashtag #deletefacebook being used over 500K times across Twitter reaching a huge 2 billion people, according to social listening tool Sysomos.

Facebook now needs to investigate how it’s sharing user information with third-parties and reassure users it has strict privacy settings before potentially damaging user relationships even more.

Instagram shopping

It’s official, Instagram’s shopping service is officially coming to the UK. This feature will allow retailers to tag products in posts and sell directly to people on the social network as they scroll. It first launched to businesses in the US after a series of tests and has now announced it’s launching the feature to business accounts in 8 new countries, including the UK, France and Australia.

Shoppable Instagram’s objective is to make it easier for brands to drive traffic to their ecommerce sites as it doesn’t allow links in captions, also ensuring people spend more time in the app.

So what will you see?

When a post using Shopping for Instagram is tapped, it will display tags with prices and a link to a new page within the app that has more information and a “Shop Now” button, directing users to the product page on the brand’s own online store.

Numerous third-party services were set up to try and make business pages more shoppable and are used by many brands and influencers. These include Like2Buy and LikeToKnowIt, which remain popular but we predict we may start to see these decline when Instagram shopping gains momentum.

“People come to Instagram every day to discover and buy products from their favorite businesses. We want to be that seamless experience. Whether it’s a local artisan, florist or clothing store, shopping directly on Instagram has never been easier” Instagram’s head of business, Jim Squires.

International Women’s Day

On March 8th, brands honoured women all over the world for International Women’s Day like never before.

Some of our favourite campaigns included the McDonalds flip of the golden arches of the M to make it a W at a location in California and on social media – simple but clever!

“In celebration of women everywhere, and for the first time in our brand history, we flipped our iconic arches for International Women’s Day in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants,” Wendy Lewis, the fast-food chain’s chief diversity officer.

We were also really impressed by the Pink IPA campaign from Brew Dog, which looked to address the gender pay gap.

They identified that on average, men earn 20% more than women in the UK and wanted to contribute to ending discrimination of gender pay equality. They launched a pink beer for women, labelled Beer for Girls. The Pink IPA is Brew Dog’s call to close the gender pay gap in the UK and around the world and to expose sexist marketing to women, particularly within the beer industry.

It is the exact same beer as Punk IPA. But on the outside, it looks different - a reflection of the situation around the world relating to gender imbalance. It’s also 20% cheaper than the Punk IPA which is stereotypically aimed at men.

It’s the harsh reality of an ongoing issue we’re glad is being highlighted. Read more about the campaign here

New clients

Not only has it been a busy month in the digital world, it’s been a busy month in the studio too. We’ve won two exciting new clients, Cheaney footwear and Zurich based Drone company, Verity Studios.

Click below to find out more about them:

Cheaney Shoes

Verity Studios

See you next month!