Rana – an Italian pasta company founded in 1962, made famous for their fresh quality ingredients. Loved by Italians, they now want to break into the UK market.
With the objective to appeal to a millennial audience, we set off to the beautiful Cannon House, located just outside London, to do a lifestyle photoshoot to support a full out-of-home advertising campaign.
Equipped with a huge team of food stylists, models and many more, we wanted to capture the authenticity of real life moments. Moments that happen in every day life, with emotion being a key element of the campaign.
Look out for the full campaign coming soon.