Social Explorer

01 November 2018

Industry Insights

Time to take a little look back at all the latest social media updates from recent weeks.

1) Snapchat releases face filters for cats

Ok, we’re starting with a fun one. Earlier this month, Snapchat introduced filters for all the cat lovers out there. Filters designed specifically for cats, meaning you can now make it look like your pet is wearing glasses!

It doesn’t actually come as a surprise, the app, known for its extensive collection of face filters for humans, also recognised dog’s facial features. So it’s only fair not to leave out our feline friends.

2) Facebook is testing video polls

Facebook is currently testing video polls in certain advertising formats to selected advertisers. This will allow viewers to interact with an ad by voting in a poll, and you guessed it…the aim is to boost engagement. With Facebook’s algorithm favouring paid posts this might help grab the attention of users scrolling through Facebook over a regular ad. We wonder what other interactive features they might introduce for 2019, we’ll be keeping an eye out.

3) The future for LinkedIn is looking up

Things are going well for professional networking site, LinkedIn. In a recent report by Microsoft (who bought LinkedIn back in 2016), it was revealed that the platform has seen a record spike in engagement (+34%) and a huge 33% increase in its global revenue.

In the past there has been concern over the platform’s active user usage rate of 25% at any given time. But as of August 2018, they boasted 575 million members and with this new record level of engagement on the platform it might be worth re-visiting the digital marketing plan if LinkedIn isn’t already a part of it. Here at Outpost we are certainly seeing an increase in clients looking for support with their LinkedIn strategies.

4) Instagram x SoundCloud

Move over Spotify - SoundCloud and Instagram have joined forces to allow users to share music directly from SoundCloud into their Stories. Make sure you update your IOS to access the new feature.

While it seems like a great integration, we have to note the downfall. When sharing a track it will appear as a link in Stories, meaning to actually listen to the song you are redirected out of Instagram and into the Soundcloud app. It could be a good collaboration for brand awareness but we feel it’s not overly user friendly.

5) Facebook rolls out 3D photos

It was mentioned at the F8 conference earlier this year and now Facebook have started rolling out 3D photos to iPhone users who have access to portrait mode using AI technology – essentially showing the focal point of your image in richer detail. Everyone will be able to view the 3D photos and in the coming weeks the ability to create the images will be available to everyone. 3D photos bring scenes to life and it seems like a good move after 360 photos and a way to keep users engaged with content.

Here’s what Facebook say:

“Whether it’s a shot of your pet, your friends, or a beautiful spot from your latest vacation, you just take a photo in Portrait mode using your compatible dual-lens smartphone, then share as a 3D photo on Facebook where you can scroll, pan and tilt to see the photo in realistic 3D—like you’re looking through a window. You can also view 3D photos in VR using the Oculus Browser on Oculus Go or Firefox on Oculus Rift”.