The latest social media updates

11 December 2018

Industry Insights

1) Instagram safety campaign

Instagram have released a campaign in partnership with advertising agency Wieden+Kennedy to highlight the tools Instagram offers to help keep users safe on the platform.

This safety campaign, which is aimed at parents, has been created to highlight common parental fears about the Internet, and position Instagram’s safety tools as the way to keep teens safe. Check out the creative here

Back in October, Instagram started hinting on what they are doing to help keep users safe and to clamp down on bullying. New Managing Director, Adam Mosseri, announced on Twitter that they are using an AI tool to recognise harsh posts, comments and messages to help reduce cyber bullying. The algorithm can also identify offensive photos and filter out comments that violate the platform’s Community Guidelines.

2) YouTube reveal highest earner 7-year-old Ryan’s Toy Reviews

Ok, so, this 7-year-old makes more money than most of us will ever make in our lifetimes…

Forbes recently revealed the highest earning YouTube star in the world is 7-year-old primary school child Ryan, who reviews kids toys in a funny and playful way.

Ryan’s Toy Reviews boasts a huge 17 million followers and 26 billion views across his channel, the majority of who are children of a similar age to him. The toy review channel was created back in 2015 when Ryan asked his parents if he could review toys, and after a video went viral with over 9 millions views, and the rest is history really! According to Forbes magazine (2018), most of the money made was through adverts that run before the videos starts, generating 96% of revenue. The remaining money is made from sponsored posts.

3) Poundland’s Elf and Elvie

Everyone’s favourite Elf is back…or should we say least favourite elf? Yes, Poundland’s naughty elf has come back with a bang since being banned last Christmas for being inappropriate. This year he’s got a sidekick…Elvie.

Last year Poundland hit headlines after their ‘Naughty Elf’ campaign was deemed “irresponsible” by the ASA.

The campaign, based on humour and engagement and despite the negatives, 82% of Poundland’s Twitter followers voted in favour of the campaign.

At the time, Poundland’s marketing director Mark Pym said, “We’re proud of a campaign that’s only cost £25.53 and is being touted as the winning marketing campaign this Christmas!”

Love them or hate them we think it’s copywriting genius, not to mention the increase in social media engagement the campaign will generate.

4) Now you can keep Instagram Stories among friends

Instagram has started to introduce new features to help make the platform more private. It’s recently introduced the launch of Story sharing with ‘close friends’ which allows you to share your content with a group of contacts who you can select. Instagram will suggest friends to you based on the people you interact with most, or you can search for them.

5) LinkedIn adds location-sharing options

Another update for LinkedIn. They have announced a new addition to their messaging functionality, enabling users to share their location for a meet up.

“We know how valuable it is to build relationships with your professional community offline. From catching up with former colleagues over coffee, setting up business meetings, to scheduling an interview – being able to coordinate a place to meet is key to connecting offline. To help make this easier, we’ve now added the ability to send your current one-time location, or search and send a meeting spot to your 1st degree connections directly in LinkedIn Messaging”

This update comes after a string of new additions to the platform this year, including updates to Groups and voice messaging.

The latest social media updates

12 July 2018

Industry Insights

Facebook announced influencer update

It’s no secret that influencer marketing is on the rise and now Facebook is working to facilitate brand and influencer relationships. Its new ‘Brand Collabs Manager’ dashboard will highlight relevant influencers to brands allowing them to connect with each other.

Brands will be given the option to set filters based on their requirements to find the right ‘match’. The influencers highlighted as a match will have a percentage match on their profile thumbnail, relative to your brand and your entered requirements, while it’ll also display their audience reach and category.

Once selected, brands will be presented with additional insights on the influencer, including specific details on who they are, where they’re based, their preferred content type and website.

IGTV and vertical video

The recent launch of Instagram TV has brought more creativity out in brands. Long-form video has very much been associated with the likes of YouTube and more recently Facebook. Many brands including Nike and Netflix have been early adopters of this new feature that has been integrated into the app.

It allows any user to set up their own IGTV channel and post video content as long as an hour. While most brands are repurposing content they might otherwise use for Instagram Stories, some companies are creating unqiue content for the channel. So far this content has varied from humorous, silly videos to interviews with influencers and celebrities.

This also brings vertical video to the attention of many content creators, a big talking point in June.

You can now put music on Instagram Stories

Instagram just keeps on giving. Not only has it announced its Stories feature now boasts 400 milion daily users, it has now released music for its Stories feature. Following a set of deals with major record labels, fans can now choose from thousands of songs, searching by artisit, song, mood or genre. Once a song is selected users can pick a specific snippet of that song to accompany their content on their Story.

“Now you can add a soundtrack to your story that fits any moment and helps you express how you’re feeling,” Instagram writes.

They can search for a specific song or artist, or browse by mood, genre or what’s popular. Once they select a song, they can pick the specific snippet they want to have accompany their content.

Youtube announced monetization tools for creators

The world of online video is becoming increasingly competitive, with Facebook increasing its pressure on YouTube through the expansion of Facebook Watch and the launch of Instagram’s ‘IGTV’.

YouTube has announced it will be focusing on giving creators more ways to monetise their content - something Facebook is yet to offer.

YouTube’s rolling out a new channel membership option, which will enable creators to charge a recurring $4.99 monthly fee to give viewers access to:

1) Unique badges 2) New emojis 3) Members only posts 4) Exclusive live-streams, extra videos and shout outs

At the moment it’s looking like they will take 30% of any sponsorship revenue and many content creators have welcomed this new offering after

Twitter launches ad transparency centre

Twitter has finally launched its new Ads Transparency centre, which will enable users to view all the ads being run by any Twitter profile at any time. “Similar to the search experience on Twitter, to view ads from any advertiser you will be able to simply search for a specific handle and see the creative for all ad campaigns that have run within the last 7 days from that handle.” Twitter The ad search option will be available to everyone, even non-Twitter users which will give third parties the capability to double-check potentially concerning ads – particularly in relation to political content on the platform which has been the key driving force in launching the centre following the 2016 US. Presidential Election. The platform first announced the tool back in October last year and has been eagerly awaited. This new option could be beneficial for social media marketers, giving them the capability to view all the Twitter ads being run by any account - great for monitoring your competition! By checking out what other brands are doing, you might find new inspiration for your own Twitter approach, or you might get a better understanding of the angles brands are taking to maximize appeal with the Twitter audience.