The Social Explorer

12 September 2018

Industry Insights

It’s been a mad couple of weeks at Outpost so we’ve not had chance to update you on the world of social media. As you know, social is a fast mover so there’s plenty to tell you.

It’s going all-white for Twitter

Twitter is currently testing a new version of its desktop website….and it’s really, really white, giving it a much cleaner look.

The new version is being trialled with a few users and isn’t expected roll out to everyone for a while.

The redesign also includes a brand new inbox, explore function and bookmark function.

Lots of updates for Instagram…we can ‘t keep up!

Ok, so over two weeks, there has been many many nuggets of Instagram news. These updates include:

Super new superzoom updates. Time to get creative with how you zoom on your business profile story. With six new designs of the zoom feature we’ll be having lots of fun with this.

Instagram video tagging is also a new update that is currently been tested. Users in the past have only been able to tag people in photos, not video, but it looks like some users can now tag who features in the video. It’s yet to be seen if the video will appear in a users tagged photo section on their profile but we’re sure this will make an appearance in the near future.

I guess the biggest announcement from Instagram is that they are working on their dedicated shopping app. According to the Verge, the standalone shopping app will allow users to browse items from merchants they currently follow on Instagram. Reportedly, users will be able to shop directly within the app. We’ll obviously have to wait and see if this is definitely going to happen. We are of course still waiting on Instagram’s messaging app which was rumoured back in December.

Dynamic travel ads on Facebook

Dynamic ads for travel companies have been adapted on Facebook. Travel companies have always had the opportunity to retarget people who have searched for flights through their websites but now they have the opportunity to look at people who have actively been searching lots of website and conducting research about specific places. In a blog post, Facebook has said “Let’s say people are looking at holiday trips to Mexico by browsing several airline sites and flight pricing apps. Airline brands can now use flight ads to reach those people with tailored ads promoting relevant flight routes. In addition, travellers who visit a travel-related Facebook page but have not yet chosen a trip destination may see an ad to visit an airline brand’s site.” These new flight ads for prospecting will be rolled out globally in the coming weeks on Facebook, Instagram and Facebook Audience Network.

Snapchat Bounce introduced

So a couple of things on Snapchat…first of all, like everyone, we thought the platform was pretty much dead. We truly believe this is true in the older audience, however Snapchat has reported YoY growth in 12-17 year olds, which is where Facebook and Instagram have both seen slow growth.

“In 2016, Snapchat surpassed Facebook as the most popular social network among US teens. Snapchat will continue to add users ages 12 to 17, while Facebook will continue to lose users in that cohort. In fact, we estimate Snapchat will add 1.2 million new users in that age group by 2022, while Facebook will lose 2.2 million.”

Also..another thing we’ve found interesting is the fact that Adidas have used Snapchat to pre-release their Falcon W shoe…the shoe sold out in six hour. Users could see the shoe on a Snapchat show called Fashion 5 ways and they could directly buy the shoe through shopify. My question is….whilst this is great for Adidas, realistically if Snapchat is drawing in a 12-17 year old audience, how is that really going to perform for a brand when people within that age group may not be the purchaser in the journey?

So perhaps we were wrong. Do you think Snapchat is dead? Let us know!