Aston Currency Management are a foreign exchange firm who specialise in providing flexible and innovative ways to make payments from anywhere.
Aston Currency Management provide expert advice and facilitation of multi-million £-worth of currency transactions and exchanges. They came to Outpost requesting a total brand refresh and a new website which reflected their position as a trusted partner to their clients – and detailed their offering of tailored, technology-driven solutions matched to their clients’ specific needs.
Currency without limits
After completing a full brand review and collaborative workshops with the Aston team, we restructured the brand architecture to bring it up-to-date and reframe the Aston offering as a truly premium experience. The logo became sleeker, more modern and distinctively more ownable. A new colour palette suggested calm, reassuring maturity and well-established resilience. Whilst a new supporting strap-line promotes confidence and has an optimistic, inspiring tone.
Creating a seamless guided experience
To differentiate themselves from the rest of the market Aston wanted an experience that would stand-out by resonating and delighting their audience. We removed much of the financial jargon and instead led with benefit-driven messages and aspirational imagery. We also implemented a mix of vertical and horizontal scrolling along with micro-interactions across the experience to add elements of intrigue, surprise and delight to help engage with the audience. In order to promote Aston's service-driven approach we also created a Q & A contact form to help guide the audience to the correct type of enquiry and type of account.
Optimised for mobile
With all our projects we aim to create an equally engaging experience across all screen sizes and wanted the same seamless transitions and functionality across devices without losing much in the way of performance or features.