Energy Park

• Brand strategy, positioning and identity creation 
• Modular based design system to enable rapid future expansion
• Brand positioning helped secure large contracts and private equity funding
• Integration with customer portals, brand app and CRM systems for sales teams
• 3 international awards & press coverage

There is so much choice in the EV market for consumers with very little or no support to help guide them down the right path. Energy Park creates highly accessible, tailored and affordable smart EV charging solutions for homes and businesses. They work with leading equipment manufacturers giving them access to a wide range of hardware solutions. 

They listen to the customers needs, identify the best approach and then create a bespoke smart EV charging solution that’s right for their requirements. From initial consultation to scheme design, installation of hardware and software, commissioning of the charge points, they’ll manage every stage of the process - always pointing the customer in the right direction for the road ahead.

During the discovery phase of the project it became clear that Energy Park had a deep belief that the road to electricity should be for everyone. They were the champions for everyone to go electric - our approach was to elevate this rallying call and bring it to life in a clear, simple and engaging experience.

While everyone else in the market was focusing on green credentials and sustainability we saw an opportunity to stand out from the crowd by changing the narrative and focus on the journey itself and how that benefited the customer and ultimately how Energy Park guides them along the way.


As Energy Park offered solutions to homes and businesses this meant its audience was extensive and covered anything from a single charger in a residential home to large-scale commercial operations such as holiday parks or business fleets. With this in mind the experience had to perform for all demographics, those new and old to EVs and ensuring it supported the brands growth plans so simplicity, clarity and scalability were key to the success of the project.

Through highly considered design and a robust content strategy we aimed to make the service offering as simple and clear as possible while through the brand language and storytelling we would position EV’s as accessible to everyone yet still aspirational. 

With the brand's value proposition guiding people to the right EV solution it was vital that the UX embodied this belief. Again with so many audiences to cater for across different markets we ran the risk of over complicating the experience so we worked closely with the client, identifying common themes across audiences to develop concise benefit-driven messaging and optimizing user journey. Along with this we ensured there were clear sign posts guiding users across the experience helping them connect the dots. 

Throughout the entire process it was vitally important for us to keep the audience at the core of all storytelling and get right to the key benefits of how Energy Park adds value to their daily lives. Instead of focusing on the endless product features we led with solutions and then supported this with the right products. Staying true to our principles we aimed to constantly strip away the excess that did not support the brand narrative and guide the user across the digital experience.