Studio RHE ARE AN ARCHITECTURAL STUDIO WHO SPECIALISE IN BUILDING SUSTAINABLE, BOLD AND INNOVATIVE RESIDENTIAL, LEISURE AND WORKPLACE ENVIRONMENTS.
Studio RHE aim to deliver surprising, unusual, innovative and sustainable responses to every project they undertake. With this in mind they asked us to create a bold digital expression of their brand that ignites the audiences’ imagination as to what’s possible in architecture and design while demonstrating their credentials and depth of work.
We worked with the Studio RHE team to establish the key design principles for their new digital experience. On-site immersion and several workshop sessions helped inform our strategy and define our creative brief.
To create something truly unique, we tapped into the brand’s key differentiator: innovative thinking and progress. We set out creating a digital experience that was unique in its interaction design but also how it connected with the audience.
The final result is an immersive experience that’s curated, seamless, dynamic and optimistic. We wanted the new site to promote story-telling, a place where customers can explore and find inspiration.
Highlighting the brand’s design expertise.
Studio RHE a future-focused company whose advantages are its expertise, craftsmanship, authenticity, and originality. In order to create a true expression of the brand these key pillars deserved their own moments on the site all encompassed under the new brand expression of 'Building Beyond'.
One of the main requirements from day 1 was to create an experience that felt less like a traditional website and more like a high-end book. From stunning emotive media transporting visitors across the globe to the use of typography as a graphical feature to aid story-telling - this all this helped create a true differentiator while highlighting the key design principles Studio RHE.
Creating a seamless experience.
A highly flexible modular design system was developed for the main editorial content, enabling the editorial team to fully reflect site's magazine inspired layouts with relevant content. Horizontal scrolling and seamless page transitions also elevated the experience, guiding visitors across the site making human interaction as effortless as possible.